A decade ago, we had probably not even heard about the job role of a Content Marketing Manager.
In no time, with the influx of social media and all things digital in our lives, the importance of content marketing has exploded.
Marketing magnates such as Seth Godin go on to suggest how they feel Content Marketing is the only kind of marketing left.
In this game-changing marketing trend, every company today aspires to spend dollars on content marketing in some form or the other.
With that, the role of a content marketing manager becomes an extremely important one.
As one in the grind yourself, you know it is way harder than it appears to do your job well.
In order to thrive in this industry of cut-throat competition and constant change, there are some skills/traits crucial in the arsenal of every ambitious content marketing manager.
9 Must Have Skills of A Great Content Marketing Manager
Here’s the success mantra to own the game at content marketing.
Give yourself points against these traits singled out.
The most important trait for any content marketer is to have empathy.
The holy grail for any content marketing activity is to get the prospect’s attention.
The idea is to provide content that is useful for them and bring them to our marketing funnel.
In order to determine if it is useful for the audiences or not, it is essential to think from their shoes.
Hence empathy is a non-negotiable skill for any successful content marketer.