With cryptocurrencies making ripples in finance newspapers & blogs every minute, the underlying technology automatically is getting its due recognition.
Almost every person abreast with finance and tech today has heard the term ‘blockchain’.
Some already understand its nuances, whereas many wish to learn about it.
It is interesting to note that the application of the same is not limited to cryptocurrencies only.
This technology is absolutely disruptive. It can transform myriad businesses remarkably.
Of all the sectors it can impact, Marketing is a promising one to look out for.
Marketing by nature is an extremely dynamic industry niche. It is constantly susceptive to evolution against the backdrop of changing technology and mindsets of individuals.
Even though the implication of blockchain in marketing would take a reasonable time to seep in, its noteworthy to understand how it could disrupt this segment & unfold growth opportunities for marketers.
This will help in forming a robust futuristic vision for the years to come.
So with that, I’ll begin with the basics and go on to describing ways in which blockchain can disrupt digital marketing