The marketplace today is cluttered with a large number of products and services making their way. It is getting harder each day to stand out in the eyes of the jaded consumer.
This cutthroat competition is fuelling a unanimous rise in marketing budgets across industries.
There is increased competition towards gaining consumer attention.
Growth-oriented businesses are all investing in fat cheques into branding, advertising in their marketing arsenal. They’re practically doing whatever they can to gain eyeballs of their target niche.
In this real world scenario, there is a strange anomaly that arises. In spite of the significant allocation of time and resources on gaining eyeballs front, the foundational understanding of marketing, branding & advertising remains unclear to businesses and marketers alike.
This confused understanding often leads to a waste of resources, time in terms of achieving a focussed outcome in an optimal manner.