The topic of sex in the Indian community at large is still a taboo.
Culturally, we have grown up to not publically engage in conversation regarding the same, especially in front of our elders or those younger to us.
Whether that should be the case or not, is not at all a social issue I’m trying to debate.
What I rather wish to talk about is a basic awareness which is a must, whoever and wherever it comes from.
In that sense, my thrust is on the relevance of responsible advertising in the wake of the condom ad ban.
Along with that, I have some marketing insights to advertise responsibly and effectively.