I’ve had a lot of discussions on marketing about effective strategies with different people including students, seasoned businessmen, and even marketers & gathered immense ignorance about the marketing funnel.
What I’ve learned is most people don’t market. They just sell!
A chain is only as strong as the weakest link they say.
One very basic yet missing link common to most I have had discussions with has been lack of a fundamental understanding of the marketing funnel concept in their approach.
Typically the difference between marketing that works vs that which doesn’t is the presence of a robust marketing strategy.
Difference between Marketing With & Without Strategy
When we talk about marketing, people often confuse it with just meandering all attention in getting immediate primary sales.
Sure, the objective of any marketing activity is to generate sales and revenue.
But can all our marketing communication just be a sales pitch format to convert customers like a machine?
If you’ve already tried it, you must have observed it doesn’t work sizeably. If you haven’t tried yet, here’s a resource to let you know it will never work & of course what will!